When it comes to getting your business noticed online, both SEO and paid ads have their strengths — but which one works better? The answer really depends on your goals. SEO, or search engine optimization, is all about building long-term visibility by improving your website’s ranking in organic search results. It takes time and effort, but once you start ranking, the traffic is essentially free and consistent. Paid ads, on the other hand, like Google Ads or social media promotions, give you quick visibility and immediate results — but only as long as you’re paying. They’re great for short-term campaigns, promotions, or testing new offers. Ideally, the best approach is to use both in a smart way: SEO for sustainable growth and brand authority, and paid ads for fast results and precise targeting. When combined, they can support each other and create a powerful digital marketing strategy.